Short answer: to sell China-made toys on Amazon US you need three things before the goods ship: a Children’s Product Certificate (CPC) backed by CPSC-accepted third-party test reports (ASTM F963-23, lead, phthalates, small parts), a permanent tracking label on the product and packaging, and FBA-compliant cartons (under 50 lb, FNSKU labels, no loose packing peanuts). Amazon can ask for the CPC and test reports at any time in Seller Central, so keep them per ASIN. Chenghai suppliers arrange the lab tests per SKU; you, the importer of record, issue the CPC.
| Requirement | What it means | Who does it |
|---|---|---|
| ASTM F963-23 testing | Mechanical, flammability, heavy metals in a CPSC-accepted lab | Supplier arranges; you pay lab or supplier includes |
| CPSIA lead & phthalates | Total lead in substrate and paint; 8 phthalates in plasticised parts | Same lab, same report |
| Small parts / age grading | 3+ warning label if small parts; under-3 items must have none | Supplier packaging artwork; you verify |
| Children’s Product Certificate (CPC) | One-page document you issue citing the reports, product, importer, lab, dates | Importer (you); supplier supplies the data |
| Tracking label | Manufacturer/importer name, location, date and batch on product and packaging | Supplier prints; you supply the text |
| Battery & magnet rules | Button-cell (Reese’s Law, UL 4200A) and magnet standards if applicable | Supplier + lab |
| Amazon toy category approval | Some toy sub-categories and Q4 toy selling require approval and invoices | You, in Seller Central |
The cheapest way to meet these is to have the supplier apply FNSKU labels and pack to FBA spec at the factory. Chenghai packing lines do this routinely; send your label files with the purchase order and confirm carton dimensions before production.
FBA fees scale with size and weight, so the best Amazon toys from Chenghai are compact and light with high perceived value: sensory and fidget sets, building block and STEM kits, doctor and tool play sets, RC stunt cars and baby bath and stacking toys. Avoid licensed or look-alike branded products; Amazon’s IP complaints are fast and account-level. Ask the supplier directly whether a design is unbranded and whether it has been sold to other Amazon sellers in your market.
Sea freight to an FBA warehouse is normally FOB Shantou or Shenzhen to a US port, then trucking to the fulfilment centre or a prep centre. Plan 25–45 days production plus 30–45 days transit and receiving. For Q4, ship by early September to be checked in before Amazon’s inventory cut-off. Many sellers route through a prep centre near the port to relabel, split shipments and hold overflow, since FBA storage limits change through the year.
Through a Chenghai trading company, minimums start at 1–5 cartons per design, so a first FBA order of 300–1,000 pieces of an item is normal. Lab testing per SKU is the fixed cost that decides whether a small run makes sense; test reports are reusable on repeat orders of the same SKU and material, so it pays to pick fewer designs and reorder. See toy safety certification by country for the full test list.
Yes, for every children’s product (designed for 12 and under) sold in the US, one CPC per product citing its test reports. Amazon may request it during listing or at random.
The importer of record must issue it, but the supplier provides the test reports and product data. If you buy FOB and are the importer, the CPC is yours.
Children’s products must carry the manufacturer or importer name, city, production date and batch information on the product and its packaging where practical.
Toys are generally open, but certain sub-categories and holiday-season toy selling can require approval, invoices and safety documentation.
Send us your ASIN targets or a product list and we quote FOB pricing, FBA carton specs and the tests each SKU needs within one business day. Related: USA toy import guide, landed cost guide.