Private Label & OEM Toys from Chenghai, China

LeTin Toys makes private label and OEM toys through partner factories in Chenghai, Shantou: your brand on window boxes, hang tags and multilingual packaging, product and fabric colour changes, and custom sound chips on most battery-operated lines. Buyers with their own designs can also develop ODM products with us. Every quote arrives within 1 business day and lists the MOQ per item, the extra time artwork and testing add, and the certificates each item needs for your market.

What can be customised?

OptionWhat it coversWhat to plan for
Packaging and brandingWindow boxes, hang tags, multilingual packaging with your brandArtwork sign-off routinely adds about a week; lock artwork before production starts
Colour changesProduct colours and plush fabric coloursOn plush, a fabric colour change resets the fabric minimum
Sound chipsCustom sound and voice chips on most battery-operated linesBattery configuration is fixed at quote stage
ODM developmentYour own design developed with a partner factoryQuoted per project

Packaging formats compared in detail: blister, window box, polybag and display box.

Private label MOQ by category

Minimums are confirmed per item on the quote. These are the bands Chenghai factories accept for standard runs, and they are the starting point for private label:

CategoryTypical MOQ per SKUWhat drives it
Battery operated / R-C120–360 pcsMotors and PCBs already tooled in the cluster
Educational / STEM / DIY120–500 pcsPrinted cards, boards and manuals push the floor up
Vinyl dolls180–500 pcsConfirmed per design
Plush300–600 pcsFabric roll minimums, not assembly
Summer inflatables500–1,000 pcs per designPVC welding setup dominates cost
Electric water blasters120–360 pcsBehaves like battery-operated toys

In a mixed container these floors drop, because factories price on total order value rather than per SKU. More on how minimums work: toy MOQ explained.

How a private label order works

  1. Brief. Send the item list, target market and rough quantities. Photos, competitor links or sketches are fine.
  2. Quote in 1 business day. FOB price, carton size, CBM, gross weight, MOQ, production lead time and the tests each item needs.
  3. Samples. Ex-stock samples ship by courier in 3–7 days so you can approve the product before packaging is printed.
  4. Artwork. You approve packaging artwork; this is the usual bottleneck, so lock it before production.
  5. Testing. EN 71 or ASTM F963 at a third-party lab adds 7–14 days if the item has no valid report. Reports are reusable on repeat orders.
  6. Production and QC. 25–45 days, with pre-production samples, in-line checks and a final inspection before loading.
  7. Shipping. Loaded at Shantou or Shenzhen, FOB or CIF, with one set of export documents.

Private label through a trading company or a factory?

If your brand is one deep SKU, go to a single factory: it will usually beat any trading company on unit price. Private label through LeTin Toys makes sense when your range spans categories no single factory makes, such as plush, squishies, RC and educational toys, and you want one supplier to keep packaging consistent, manage testing and consolidate everything into one container. Full comparison: trading company vs factory vs sourcing agent.

Compliance on private label toys

When your brand is on the box, you are the importer responsible for compliance. In the US you issue the Children’s Product Certificate from the lab’s ASTM F963 and CPSIA report; in the EU you sign the Declaration of Conformity and the toy carries CE marking under EN 71; Great Britain needs UKCA and BS EN 71; Mexico needs NOM-015 with Spanish labelling; Brazil needs INMETRO. We arrange the testing and supply the reports. See toy safety certification by country and the compliance document checklist.

Building your own toy brand? Send your brief and get a private label quote in 1 business day, or WhatsApp +86 137 2926 5640.

FAQ: Private Label and OEM Toys

What is the MOQ for private label toys?

It is confirmed per item on the quote. Standard category bands run from 120–360 pieces for battery-operated toys to 300–600 for plush and 500–1,000 for inflatables, and they drop in a mixed container.

How long does a private label order take?

Samples take 3–7 days, artwork sign-off about a week, testing 7–14 days when no report exists, and production 25–45 days, followed by sea freight.

Can you add a custom sound chip?

Yes, on most battery-operated lines. The battery configuration is fixed when we quote.

Who issues the CPC for my private label toys?

You do, as the US importer. We arrange ASTM F963 and CPSIA testing at a third-party lab and give you the report the CPC is based on.

Can you develop a toy from my own design?

Yes. ODM projects are developed with a partner factory in Chenghai and quoted per project.

Related: buy toys in bulk · mixed container toy wholesale · toy sourcing agent in Chenghai. LeTin Toys (Shantou LeTin Toys Trading Co., Ltd.) is a toy trading company in Chenghai, Shantou, established 2018.